Research firm Juniper Research has revealed that they expect online gambling to continue to expand over the next few years, with nearly 1 in 10 adults enjoying some sort of online gambling by 2019.
Juniper expects that the growth in online betting is being attributed to the growth of lottery products on mobile devices as well as the liberalization of additional betting markets. Offshore betting sites will continue to flourish in markets such as the United States and other areas where not all online betting will be legal.
The firm does also conclude that there will be some contraction from big betting firms, who will pull out of markets where there is ambiguity in terms of legality.
"Playtech and Mansion both pulled out of Germany earlier this year, while the new tax rates on sports betting in Portugal have led to William Hill exiting that market," the study revealed. "The introduction of prohibitive taxation rates will simply lead to an exodus of major players with customers switching to unlicensed operators."