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NetPlay TV Purchases Marketing Firm Otherside Inc

Internet betting firm NetPlay TV has announced that it has purchased the marketing firm Otherside Inc for £3.2 million.

The purchase will allow NetPlay TV to specialize in marketing and affiliation, and NetPlay TV will pay £2.7 million in cash, with the remaining &poune;500,000 over the next year based on the performance of the company. Last year the company posted revenues of £2.6 million.

Commenting on the deal NetPlay TV CEO Bjarke Larsen said, We look forward to integrating this specialist team into our operations and capitalising on the numerous commercial and margin-enhancing opportunities presented by the acquisition."