London's Hippodrome Casino has announced that it has joined the MyVegas reward system, which is offered by the developer Play Studios.
As a result of the deal, Hippodrome will offer its customers tangible rewards through the myRewards platform, becoming the first casino in Europe to adopt the platform. The platform allows players to download and register accounts, playing free Vegas games to earn real life rewards at casino properties, including discounts on food, rooms, and shows.
Commenting on the deal Hippodrome Casino CEO Simon Thomas said, "The Hippodrome is tremendously excited to be the newest member of the myVEGAS family, and its exclusive partner in London."
“myVEGAS is a proven concept in the States, and as the only true international style casino in the UK, very relevant to our operation. It has a significant user base in the UK, many of whom we believe will be delighted to now benefit from London casino-based rewards."
PlayStudios Vice President of Business Development Jeff Netzer added: "We're thrilled to make our European debut with an exceptional partner. Our myVEGAS mobile and social games have a strong and growing global fan base. So it only follows that our in-game rewards offerings would keep pace."