Today it was announced that betting firm Coral has inked a sponsorship deal with Norwich City FC in what the groups are calling a "substantial and historic" sponsorship deal for the club.
As a result of the deal Coral will be the club's Official Betting Partner and also become a Barclay Stand sponsor. Norwich City FC will install additional betting terminals within their stadium, and the company will offer exclusive promotional odds and new incentives for fans of Norwich City.
The deal will also see the Barclay Stand at the Carrow Road stadium, with Coral's branding on both sides of the seats.
Commenting on the deal Norwich City Football Club CEO David McNally said, "This is a major partnership for the Club as we re-enter the Premier League stage. We're absolutely delighted to welcome Coral on board as our official betting partner and the first-ever sponsors of the Barclay Stand”.