UK betting firm Betway's decision to sponsor the Premier League Darts championship will pay off big next year, as the tournament will pay a visit to the Netherlands, bringing a whole new set of exposure for the betting company.
The tournament traditionally has taken place in the United Kingdom and Ireland for a purse worth £700,000. The event is held during a time period of four months and is held at multiple venues. Next year the tournament will be held at the Ahoy Arena in Rotterdam, breaking new ground for the wildly popular game.
Commenting on the expansion PDCC Chairman Barry Hearn said, “We’re delighted to be able to take the Betway Premier League to the Netherlands for the first time next year and we’re confident that the Ahoy Arena will host a capacity crowd for the visit of darts’ greatest players."
“Dutch darts is enjoying a boom at present, led of course by the success of world number one Michael van Gerwen but also seen in the number of young players coming through, the great crowds we receive in our European Tour events in the Netherlands and also through the huge TV ratings received by our broadcast partners, RTL7."
“The Betway Premier League has been a phenomenon in British sport for the past decade in taking the top players across the UK and into Ireland, with over 100,000 fans enjoying this year’s tournament live across 16 great venues."