Internet betting firm Betfair has announced that they have signed a sponsorship deal with Barclays Premier League club Southampton FC, the latest sponsorship agreement for the company.
Betfair will now be privy to exclusive sponsorship opportunities with the club, and will have a branding presence in the club's Predict a Score facility, wherein fans of the club can make predictions on the match results.
The deal is the latest for Betfair, as the company has signed sponsorship deals with other Premier League clubs Leicester City FC, and Arsenal FC in recent weeks.
Southampton FC was established in 1885 and plays at the St. Mary's Stadium in front of 32,505 people. The club has one FA Cup victory and has been in the Premier League since 2012.