Betfair to Sponsor Leicester City

Internet betting site Betfair has announced that they have inked a sponsorship with Barclays Premier League club Leicester City for the upcoming season.

As a result of the deal Betfair will be granted exclusive marketing and promotional rights for the club this year, and it appears likely that the company will put up exclusive offers for the club's fans.

Commenting on the deal Leicester City Commercial Director Ian Flanagan said, “We’re very much looking forward to working with [Betfair] in the coming 2015/16 season and to forging a relationship that will have great benefits for both parties."

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