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Betfair to Sponsor Arsenal FC

Internet betting firm Betfair has announced that they have signed a sponsorship with Barclays Premier League club Arsenal FC, becoming the latest football sponsorship for the group.

As a result of the deal, Betfair will receive exclusive branding at Emirates Stadium (Arsenal's home venue) through the LCD displays and through other digital venues. The deal is the latest for Betfair, who also holds sponsorship deals with Premier League teams Leicester City and Sunderland AFC.

The sponsorship deal is the second for Arsenal, who has a deal with Bodog that makes the site the company's Asian Betting Partner.

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