The UK National Lottery has launched a new set of television spots wherein they poke a bit of fun at A-list celebrities.
The ads were created by AMV BBDO and are part of a "Please Not Them" campaign and sees what big celebrities would do if they end up winning the lottery. The first spot features journalist Piers Morgan, whose plans include building a massive seaside carnival dubbed "Piers Pier".
The spot includes an audacious park where everything is designed after Morgan, including a rollercoaster that is shaped to be like his signature. The ad closes with Morgan saying, "One big win on Lotto and Piers’ Pier is open for business," while a voice then closes saying "Anyone can win with Lotto. Please, don’t let it be him."
The next spots will feature Katie "Jordan" Price, who has dreams of a 24/7 TV station.
Those interested in viewing the ad can do so below: