Playtech to Supply Norsk Tipping With Content

Internet betting giant Playtech plc has announced that it has signed a deal with Norway state gaming operator Norsk Tipping with content across the group's more than 4,300 betting terminals.

The deal will see Playtech's subsidiary Videobet Interactive Sweden providing the services for two years, but the deal also carries provisions for one year extensions. The contract comes after an extensive big period, which also involved seven other suppliers.

The delivery of the suite of games will begin in August, with the content being delivered from bingo halls and retail shops.

Commenting on the deal Playtech COO Shimon Akad said, “We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this. The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision.”

Norsk Tipping EVP of Product and Brands Lene Finstad said, “We are excited to have Playtech as one of our three partners for the delivery of new interactive terminal games. In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them."

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