Financial transaction processing firm Paysafecard has announced that they are planning to abandon the Ukash brand after it purchased the firm through its subsidiary Skrill.
Ukash is being phased out at retailers across the United Kingdom beginning next month and will be completely eliminated from retailers by the end of October. Ukash is being dropped in favor of a Paysafecard brand, which will be the subject of an extensive marketing campaign that is targeted toward consumers and retailers.
Commenting on the announcement Paysafecard CEO Udo Muller said, “The acquisition of Ukash has given us the opportunity to expand the choice for consumers wanting to make secure online payments."
“We have brought together the best of the prepaid technologies from both Ukash and Paysafecard to give consumers a safe and easy way to make online payments and we are now embarking on a nationwide campaign to ensure the retailers and users are aware of the changes taking place.”