Paddy Power Pulls Controversial Cricket Ad

This story was published more than 8 years ago.

Betting firm Paddy Power has found itself in another advertising controversy after it made the decision to pull a billboard ad centered around the current Ashes cricket series between England and Australia.

The billboard featured Australian entertainer Rolf Harris, who is serving a 5 year prison term for indecent assault charges. The billboard has a tag line that reads: "The only Aussie we don't want to get out", with the company's logo next to it. Harris has appealed the sentence, and that appeal is ongoing.

Although the betting group decided not to release the spot, the billboard leaked online, creating a stir among those who viewed it. Commenting on the decision to pull the offending spot a Paddy Power spokesman said, "We decided that, on balance, although potentially amusing for the cricket fan, the sentiment of the advert crossed the line and had the potential to cause offence."

This is the latest uproar caused by a Paddy Power ad blitz, as earlier this year the company posted a billboard that read: "Immigrants jump in the back (but only if you're good at sport)", which touched on the controversial subject of immigration to the United Kingdom. The group also sparked controversy when it released an ad for the Oscar Pistorious trial, which read: "money back if he walks".

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Jeremy Wilson // Senior Editor
Jeremy Wilson
Jeremy has senior editorial responsibilities across all areas of the site. He lives in Sydney, Australia and has been working with Casino Listings in various roles since its inception in 2007. His go-to game is Blackjack.
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auCL-Ed
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21 July 2015 - 4:32am
#1

I'll eat my hat if that "leak" wasn't deliberate.

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usbarbadosslim93
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21 July 2015 - 2:15pm
#2

Yeah, I agree. It seems like they are almost testing the waters to see what is and isn't too much. I don't know anything about Rolf Harris, but the bit I read it seems like he may be Australia's version of Bill Cosby...

What are your thoughts on the ad, Ed? Funny or not?

auCL-Ed
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21 July 2015 - 3:13pm
#3

Yeah you're pretty much on the mark with the comparison to Cosby. Only Rolf Harris apparently likes his girls very young, the sicko. I don't know if funny is the right word. It is clever, I'll give them that. But obviously it's in poor taste.

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