Ladbrokes Launches New Sportsbetting Platform

UK betting giant Ladbrokes has announced that they have updated their sportsbetting platform, bringing a new look and feel to the company's desktop and mobile products.

The sports platform is geared up to focus on football just in time for the upcoming season, which is set to start the weekend of August 8th. The platform will also feature a "My acca" section which will track an acca in real time, and also offers a few other tweaks and changes to the platform.

Commenting on the release Ladbrokes Managing Director of Digital Andrew Bagguley said, “We’ve developed and now delivered this new desktop platform with a combined team approach and in less than a year we have a very strong, joined up sportsbook proposition which we believe is the quickest and easiest customer experience in the market, across all digital devices."

“Delivering this adaptive experience allows us to empower the customer to engage with our digital product however and wherever they want with no experiential compromises for any channel."

“Customers expect a consistent approach and we’re providing it with a single platform. We’ll be releasing new updates to all our digital sites in sync every few weeks. We want to carry on delivering real value to customers with a series of innovations and continual improvements throughout the Summer and into the latter part of the year.”

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