Betting firm International Game Technology has announced that they have extended their business relationship with Finnish lottery firm Veikkaus Oy, and will deliver a new e-commerce solution for the operator.
In addition to the new platform, IGT will also extend their current web and mobile platform for Veikkaus Oy through 2018. The e-commerce solution will allow Veikkaus Oy to offer one-on-one marketing capabilities and gain access for player data across all of their channels.
Commenting on the deal Veikkaus Oy CEO Juha Koponen said, “Through this agreement, we will now gain even further flexibility with continued stability. Customer personalization is key in the current marketplace, and through the Player Services e-commerce module delivered by IGT, Veikkaus will gain a much more agile way of maintaining customer interaction in our interactive and mobile channels."