Cherry Subsidiary Buys Several Finnish Domains

Scandinavian affiliate group Game Lounge has announced that they have purchased several Finnish gaming domains for a consideration of €1.2 million.

Game Lounge purchased the domains,,,, nettiveikkaus.ey and, which will be used to support the firm's parent company Cherry's existing brands. The new purchases are expected to add €600,000 to the company's bottom line annually.

Commenting on the deal Cherry CEO Fredrik Burvall said, "The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector and especially within Finland. We have been very pleased with the performance of Game Lounge so far, and this acquisition will increase volumes at a much lower cost, both for Cherry’s current brands and upcoming white labels."

“The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition”.

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