Bwin Partners With Italian Retail Firm Obiettivo 2016

Internet betting giant Bwin.Party Digital Entertainment has announced that they have teamed up with Italian retail betting group Obiettivo 2016 and will gain a large amount of access in the country as a result.

The agreement will allow Obiettivo to use Bwin's brands in Italy, giving the group access to 400 retail betting shops and 300 cafes across Italy as a result. The game will give an estimated penetration of 15% for the two groups.

The deal will be backed up with a heavy advertising campaign as well as sponsorships signed between the two groups and Italian betting firms.

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