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Bluff Media to Cease Operations

Today it was reported that Churchill Downs has decided to shut down its Bluff Media subsidiary, and will cease operations effective August 15th.

The decision to drop Bluff Media was announced by the company's founder Eric Morris, who tweeted:

Bluff was founded in 2004 and was purchased by Churchill Downs in 2012, who planned to use it as a way to promote its online betting sites. The company put out a series of poker magazines throughout the world, featuring strategy and interview articles for players of the card game.