Today it was reported that Churchill Downs has decided to shut down its Bluff Media subsidiary, and will cease operations effective August 15th.
The decision to drop Bluff Media was announced by the company's founder Eric Morris, who tweeted:
BREAKING NEWS:@BLUFFMedia has let go of entire staff. Looks like operations will cease as of Aug 15th.Sad day for company I founded in 2004— Eric Morris (@EricMorris1616) July 16, 2015
Bluff was founded in 2004 and was purchased by Churchill Downs in 2012, who planned to use it as a way to promote its online betting sites. The company put out a series of poker magazines throughout the world, featuring strategy and interview articles for players of the card game.