Aston Villa Signs Sponsorship Deals With Bet365 and Betfair

Barclays Premier League club Aston Villa has announced that they have signed sponsorship deals with Bet365 and Betfair, making both firms official partners of the club.

As a result of the deal both groups will receive visibility on the club's interview backdrops and LED screens, and will also have global partnership opportunities.

Commenting on the deals Aston Villa Chief Commercial Officer Charlier Wijeratna said, "I am very pleased that we have got two top betting brands on board as partners for next season. Commercially the club has two aims - we want to partner with good brands that will activate extensively and we want to increase our commercial revenues so we can compete with the best on the pitch."

"These two deals represent a very significant commercial increase on last year's betting partnership and taken together with the recent announcement of an enhanced shirt sponsorship deal with a top US brand, demonstrate significant progress towards those goals."

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