The Australian Football League team Essendon Football Club has announced that they will stop offering partnerships with gambling firm, saying that they will instead focus on other relationships.
It is unknown whether the new policy will see the team will ban pokies from their stadium, as the machines have contributed $10 Million AU to their bottom line as of 2013. Some speculation states that the group chose this route to improve their image following a scandal revolving around supplements.
Commenting on the decision Essendon CEO Xavier Campbell said, “This decision wasn’t made lightly, particularly with the revenue a wagering partner can deliver. We certainly respect the right of betting agencies to advertise in sport, but as an industry we need to proactively monitor the way this message is delivered particularly given many of our fans are children."
“In forming this decision we also took into consideration the feeling of our membership base who have expressed a sense of concern.”