Betting giants William Hill and Australia are reportedly being investigated by the country's law enforcement agency to see whether or not the groups are acting legally in regards to their in-play betting product.
The groups were reported by The Australian Communications and Media Authority based on complaints from punters, who claim the tactics by the firms is breaking the law in the country. The issue at hand is the fact that Australian law claims that telephone betting is allowed to be live, but live betting over the internet is in fact illegal.
The betting firms claim that as long as a punter has a microphone setting put to on, it satisfies the telephone only requirement required by law.
It has been pointed out by Australian media that the two European firms entered the Aussie market with aggressive tactics, including the in-play betting feature. Those tactics have not been implemented by the country's bookmakers, giving the out of towners an advantage in the marketplace.
With that being said, William Hill and Ladbrokes are taking a big risk. If law enforcement determines that the groups have participated in illegal activity they could face fines of A$1.7 million per day as well as jail terms for company officials.
Casino Listings will update this story as more developments arise.