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DraftKings in Deal With Madison Square Garden

Internet daily fantasy firm DraftKings has announced that it has entered into a marketing deal with the Madison Square Garden Company and will be given some advertising rights as a result.

As a result of the deal, DraftKings will become the Official Daily Fantasy Sports Partner of the New York Rangers, New York Knicks, Westchester Knicks, and the Liberty women's basketball team.

Additional year round exposure will also be given to DraftKings at various MSG properties around New York City.

Commenting on the deal DraftKings CEO Jason Robins said, "The Madison Square Garden Company's outstanding lineup of world-renowned teams and properties makes this an ideal partnership for us."

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