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Dafabet Signs Sponsorship Deal With Sunderland AFC

Internet betting firm Dafabet has announced that it has signed a sponsorship deal with English football club Sunderland AFC, replacing Bidvest as the club's principal sponsor.

As a result of the deal the Dafabet logo will appear on the shirts for Sunderland during home and away games, which is set to start at the beginning of the 2015/2016 season.

Commenting on the deal Sunderland CEO Margaret Byrne said, “Our regional identity sits proudly at the heart of Sunderland AFC but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future. Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family.”

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