Online sportsbetting firm 12Bet has announced that it has signed a sponsorship deal with Swansea City AFC and will be the club's Official Betting Partner for the 2015-2016 season.
As a result of the deal 12Bet will receive exclusive advertising rights in Liberty Stadium as well as having the ability to offer exclusive marketing opportunities to its customers. The deal isn't the first football related sponsorship for 12Bet as they previously were shirt sponsors for La Liga’s Sevilla, Wigan Athletic and Hull City and also held deals with Newcastle and Crystal Palace.
12Bet CEO Rory Anderson spoke on the deal, noting: ‘We have wanted to work with Swansea for some time now. It’s a well-run club and the commercial team there has really taken on board what we are trying to achieve with this sponsorship. Between the club and ourselves, we have come up with some innovative ways to make this partnership stand out.’’