Land and online betting group NYX Gaming has announced the purchase of Italian mobile betting firm Game360, allowing NYX to spread to the Italian betting firm.
Game360 services some of the largest betting operators, including Sisal, iziplay, BetFlag, Best In Game, Giochi24 and BetPoint.
As a result of the deal NYX will now integrate their casino portfolio into Game360’s, and will now have a foothold to service the country.
Commenting on the deal NYX Gaming CEO Matt Davey said, "This acquisition will provide NYX a solid operational and development base in Italy, with the additional benefit of being able to seamlessly deliver our large portfolio of games already certified for the Italian market via NYX OGS.”
"By leveraging the existing relationships developed by Game360 in the Italian market, we will increase our revenue opportunities while expanding our global profile as a leader in content development”.
Game360 CEO Andrea Guzzon added: "We are very excited about this opportunity to be an important part of NYX Gaming Group. This transaction immediately increases Game360's portfolio of content deliverable to our existing client base, which allows us to leverage our top performing games titles in the international market."