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Australian betting firm NYX has announced it has signed an extension with Scientific Games which will see SG continuing to distribute NYX's poker games in free to play mode to casinos throughout the United States.
As a result of the deal Scientific Games will deploy NYX's poker software in various casino hotels throughout America, where it holds a huge presence.
Commenting on the deal NYX Gaming EVP of Business Development David Flynn said, “Our free-to-play poker model positions our company for changes in regulation. Our partnership with SG Interactive has already delivered several new land-based casino clients in the United States, which we can further leverage as the market develops.”
“Having had agreements in place to distribute the online content from the Bally game studio previously, I am very pleased that SG Interactive sees the value in partnering with NYX to also distribute content from the Barcrest, Shuffle Master and Williams game studios via NYX OGS.”
Scientific Games VP of Commercial and Interactive Bob Hays Added: “We are excited to extend our relationship with NYX Gaming Group. The inclusion of the NYX Poker product for our land-based clients helps them increase loyalty among online players and drive more frequent returns to the casino. Distribution of our games via NYX OGS enables us to reach an even broader range of players in regulated online wagering markets around the world with greater speed to market. We look forward to our continued partnership delivering compelling online casino entertainment.”