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Ladbrokes Under Scrutiny for Australian Web Ads

UK betting firm Ladbrokes is facing scrutiny after some betting ads from the company showed up on Australian homework website Coolmath-Games.

Blame for the ads has not yet been placed, but Ladbrokes’ ad agency Ikon Brisbane is the group that supposedly handling the account.

Commenting on the matter Ladbrokes CMO James Burnett said, “Ladbrokes takes very seriously our responsibility to ensure our advertising not only complies with all relevant regulations, but that it also is placed in digital environments which are age and subject-appropriate.”

“We do this not as a matter of best placement for return on investment but we do this because it is the right thing to do.”

“As to how one of our ads was placed on a site which is clearly age and subject-inappropriate we are still getting to the bottom of it. However we are glad this has been bought to our attention and we will be reviewing the rules in place within our buying platform.”

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CL-Ed's picture
Location: Sydney
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22 May 2015 - 12:41am

My kids have used that site at school and home. There is no way that this would be deliberate as advertisers usually buy ads based on traffic volume rather than specific sites. It's also a waste of money advertising on a kids site to people who can't sign up and play without ID, a credit card etc.

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