UK betting giant Ladbrokes has announced that it has signed a two year sponsorship of the Scottish Professional Football League.
As a result of the deal Ladbrokes will sponsor the 2015/2016 season and have marketing and sponsorship rights across all 42 clubs and 4 leagues that the SPFL covers. The new leagues will have their names changed, and will be known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2.
Commenting on the deal Ladbrokes CEO Jim Mullen said, “This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year."
SPFL CEO Neil Doncaster added: “As an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and we have a shared vision of a positive future for professional league football in Scotland."
“Ladbrokes’ backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.”