UK internet betting firm JackpotJoy has run afoul of the UK Advertising Standards Authority, as the regulator ruled that a JackpotJoy TV ad breached the country's rules.
The offending spot was a TV spot that drew complaints for the claims ”Up to 10,000 jackpots every hour ..." and "up to £10,000 every hour". The ASA found the spot was misleading because of the fact that there were between 13-15 draws during a 24 hour period and were offered only during peak hours.
In the ruling the ASA wrote: “We considered that viewers would interpret the claim "every hour" to mean there would be at least one jackpot each hour, for the entire 24-hour period. We considered that the qualification "Min 13 games/day" contradicted rather than clarified the claim, and therefore concluded that the ad was misleading."
Because of the ruling JackpotJoy cannot run the ad in the current form, and must amend it before a similar one can run.