Internet fantasy sports firm DraftKings has announced that it has signed a three year deal with NASCAR that will see the group being the Official Daily Fantasy Sports Partner of the race circuit.
As a result of the deal DraftKings will carry the official label as well as being given access to unique marketing opportunities and the chance to develop NASCAR branded games for their customers. Additionally, NASCAR will feed DraftKings with up to the minute real time data to keep players informed on their wagers.
The deal will also allow DraftKings to reward winning players with NASCAR exclusive prizes in addition to cash, which it ties to every game it offers.
DraftKings is a daily fantasy sports service that provides players with the opportunity to play fantasy sports for cash. It currently covers the sports of football, soccer, baseball, hockey, basketball, golf, and now NASCAR.