Football star Cristiano Ronaldo has become PokerStars latest brand ambassador, and will represent the brand in both live and online poker tournaments.
The 30 year old star from Portugal signed a sponsorship deal with PokerStars for an undisclosed amount, although the man will not be starving if the amount isn't huge; Ronaldo has a net worth of roughly €80 million.
The star's large following will likely be a huge asset to PokerStars, as Ronaldo has 103 million Facebook Fans and a 35.5 million Twitter followers.
Speaking about his decision to join PokerStars Ronaldo said, "Ronaldo is one of the most famous names in the world and PokerStars is thrilled to partner with him. We look forward to him spreading his love of the game worldwide by sharing his PokerStars experiences with his huge social following and fan base."
PokerStars is owned by Amaya Gaming, whose CEO David Baazov issued a statement which read: "Ronaldo is part of a new generation of global superstar athletes that work hard, play smart, and encourage their fans to share in their lives. We're proud that Ronaldo - and fellow elite [Brazilian and Barcelona football] player Neymar Jr. - have chosen to make PokerStars a partner in their journey and to share their love of the game of poker with their legions of fans."