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Cherry's First White Label Casino "Svea" Opens its Doors

Svea Casino opened its doors this week, bringing the first white label casino from gaming group Cherry and affiliate firm Game Lounge.

The new site is focused on the Scandinavian betting market and is powered by Amaya, Microgaming, Net Entertainment, and Yggdrasil Gaming, featuring a web-based platform for punters.

Commenting on the launch Cherry CEO Fredrik Burvall said, "We’re thrilled to be launching SveaCasino.com just two months after partnering with Game Lounge. Their knowledge of the affiliate and SEO sectors, combined with our flexible platform and experience in running online casinos, makes for a powerful combination and together we’re sure we can deliver exactly the type of casino that players want.”

Game Lounge CEO Jonas Cederholm added: “It’s great to get our first white label with Cherry off the ground and we’re very pleased with the end result. SveaCasino.com is a strong brand and we’re confident that the players will engage with it. Cherry has a fantastic platform, and we’ve been helping to drive traffic to casinos for a long time, so we’re the perfect match for launching new casinos like this.”

It should be noted that Casino Listings has not yet had the chance to review this casino, and as such we cannot vouch as to whether or not the casino is a reputable spot to play at.

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