European gaming operator Betclic Everest Group has announced that they have signed a deal to become the official betting partner of the Ligue Nationale de Basket (LNB) the country's professional basketball league.
As a result of the deal Betclic will get exclusive marketing opportunities, including a digital presence on the league's website, signage, and stadium visibility for the French basketball playoffs this year. The league's fantasy league will also be known as the "LNB Betclic Fantasy League".
Commenting on the deal Betclic Everest Marketing Director Sabrina Ben-Yelles said, "This partnership will allow us in the coming months to significantly enhance our visibility among basketball fans. Basketball is an important sport for BetClic that has experienced significant betting growth over the past 3 years.”