Internet betting site 888 has announced that it has signed a sponsorship deal with UK TV channel Spike TV, sponsoring a prime time spot.
As a result of the deal 888 will sponsor the 2100-2400 hours on the station, with 888's sportsbetting, poker, and casino brands being visible during the ads. During that time period shows such as Breaking Bad and Lip Sync Battle air, generating the channel's largest audiences.
Commenting on the deal 888's Senior Vice President of B2C Itai Pazner said, “888 is delighted to launch a multi-brand sponsorship agreement with Spike for their exciting UK launch. The Spike channel and brand has been highly successful in the US and their target audience is the perfect fit for our strong 888Sport, 888Casino and 888Poker brands."