Internet betting firm NYX Gaming Group has announced that it will begin integrating its casino games into its NYX Poker Product, bringing a complete gaming experience for operators offering poker services.
As a result of the integration, NYX's complete gaming library will be brought on board at poker sites, with players being given the opportunity to play one or more games at the same time, all from inside the poker client. NYX Poker is offered at several online sites, including big name brands such as Betsson.
Commenting on the integration of OGS casino games, NYX Gaming Group EVP of Business Development David Flynn said, “We keep on adding value to our Ongame acquisition and our overall footprint. Operators are now able to offer our award-winning Casino titles to their poker players and let players play one or more games at the same time. We know that a lot of players will appreciate this addition and that it will be a positive revenue driver for our business partners.”
“We have worked hard on this integration with a focus on minimizing the work needed for our partners. We offer our entire game portfolio through existing integrations and are really proud of how fast and efficiently we bring this to the market. We start off with a .COM launch and will add more markets shortly. ”
Betsson's Head of Poker Chris Hirst added: “We are excited about this cross-sell opportunity for our Betsson and Betsafe brands, and know that our players will appreciate this addition. With Casino in Poker, NYX has handled all the work on their side with no addition effort for us and we look forward to seeing the results.”