$ £

IGT Will Remain Main Brand Name in GTech Deal

Italian betting firm GTech has announced that it will move ahead with its merger with International Game Technology, with IGT being the main corporate brand moving forward.

The structure of the merger will see GTech going with the formal name Game Technology, plc. The company will be based in the UK, with subsidiaries based in the USA and Italy. The corporate brand of IGT will be used, as it has instant recognition around the world. Additionally, the company will continue to be listed on the New York Stock Exchange under the trading symbol IGT.

Commenting on the structure GTech CEO Marco Sala said, “The combination of GTech and IGT brings together two highly complementary legacy businesses to form the true blue chip company in global gaming. The new name and branding reflect this positioning."

Share this