Internet betting operator BetVictor has announced this week that it is closing down its in-house live dealer venture in order to provide live dealer services through third party providers.
The decision to close down their proprietary venture comes just under two years after it launched the service. The decision to scuttle it was made after it was determined that the site had not gained enough traffic to make it viable.
Commenting on the devision a BetVictor Spokesman said, “This decision has not been taken lightly; we need to ensure the long term sustainability of our business and our structure needs to follow this strategy."
"Unfortunately the cost of operating our own live casino did not generate sufficient value to justify continuation. The business had undergone a full review process; operating our own live-casino did not deliver sufficient value in innovation or differentiation to justify its cost when compared to third party providers.”