UK betting firm BetFred will be the title sponsor of the World Snooker Championship after the company signed a sponsorship deal this week.
BetFred will sponsor the tournament for the next three years, with the first event being the 2015 Championship that will take place between April 18th through May 4th at the Crucible Theatre in Sheffield. The prize for the winner will reportedly be £300,000. Betfred had previously held the Championship naming rights from 2009-2012.
The sport of snooker is very popular around the world, and the 2014 Championship netted 330 million viewers from 80 different countries.
Commenting on the sponsorship deal World Snooker Chairman Barry Hearn said, "We are thrilled to welcome back Betfred as title sponsor of our blue riband tournament and we look forward to working closely with their team on delivering another top class event."