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LeoVegas Launches New Marketing Effort

Internet casino LeoVegas has launched a new marketing campaign this week, which includes TV spots, a new mascot, and giving players cash in an unusual way.

The casino's new mascot is dubbed Leo, a character who wears sharp clothes complete with flashy accents, and carries the tagline "The king of mobile casino".

Additionally, the casino had a unique promotion in which it released 999 balloons, 200 of which had £5 in cash inside. One special golden balloon was also launched, and carried £250 in cash.

The marketing campaign was designed around the one year anniversary of LeoVegas offering their services in the UK.

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