Internet casino LeoVegas has launched a new marketing campaign this week, which includes TV spots, a new mascot, and giving players cash in an unusual way.
The casino's new mascot is dubbed Leo, a character who wears sharp clothes complete with flashy accents, and carries the tagline "The king of mobile casino".
Additionally, the casino had a unique promotion in which it released 999 balloons, 200 of which had £5 in cash inside. One special golden balloon was also launched, and carried £250 in cash.
The marketing campaign was designed around the one year anniversary of LeoVegas offering their services in the UK.