The UK Advertising Standards Authority has announced that it has ruled against gaming operator Unibet for their "risk free bet" advertisements, which drew public ire.
The ads originally aired on Facebook during a Sunderland vs. Manchester United match last August, and were dubbed misleading because major conditions of the offer were missing. Punters originally complained that they were not told that losing bets would be paid out as a bonus or in credit, rather than cash.
For their part, Unibet claimed the ads weren't misleading, as the terms attached to a link on their website. The ASA disagreed though, noting: “We noted Unibet’s view that it was not misleading to describe the offer as a “risk free bet” on the basis that the stake from the first bet placed would be returned to the customer in the form of a bonus if they had lost."
“However we considered that most consumers would understand they would be able to place a first bet of £20 without risk particularly in the absence of a qualification in the ads that the offer would be subject to terms and conditions.
“The ads must not appear again in their current form. We told Unibet to ensure they did not use the term “risk free bet” to describe this bonus offer in future and future ads made clear significant conditions such as the requirement to place further bets at specified odds.”
Unobet will now alter similar ads by adding the following: “T&C apply, +18, www.gambleaware.co.uk”.