Sportech Racing and Digital has announced that it has signed a sponsorship deal with Kiron Interactive to sponsor virtual racetracks in Latin America.
The three year agreement between the groups will see Kiron's virtual racetracks incorporated into Sportech's system. The first launch will occur at Jockey Club Peru Racetrack, followed by almost 80 other racetracks during the first quarter. Many of the clubs will be getting their first ever virtual racing products as a result of the product.
Commenting on the deal Kiron Interactive Co-CEO Steven Spartinos said, “Sportech is the market-leader in offering tote systems to racetracks in the region and is best-qualified to maximize the value of virtual racing to its clients. Based on initial indications, we’re expecting a big take-up by race-goers and look forward to entertaining them with our products.”
Sportech Racing and Digital President Andrew Gaughan added: “The Latin American market is well suited for a product such as virtual racing, which can offer an entertaining and engaging betting experience when live racing may not be available.”