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Mr Green Enters Italian Betting Market

Internet casino Mr Green has announced that it is entering the Italian gaming market through an exclusive agreement with Mybet Italia.

As a result of the deal, Mr Green will be able to launch its gaming operation in the country once its application has been approved by Italian gaming regulator AAMS. The cost of the deal has not been revealed by either side, but Mr Green informed shareholders that the deal will not adversely impact the company's liquidity.

Commenting on the deal Mr Green CEO Mikael Pawlo said, “The acquisition presents an exciting opportunity to enter the Italian market. It is the Group’s strategy to conduct operations in several regulated markets and to increase the portfolio’s share of revenue from regulated markets to significant levels over the next few years."

"While this will entail lower risk and greater marketing opportunities, it will also mean that license costs will vary according to the market.”

The launch of Mr Green in Italy is expected sometime during the second quarter of 2015.

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