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Fruity Kings in Sponsorship Negotiations With SPFL

Mobile gaming firm Fruity Kings is reportedly in talks to sponsor the Scottish Professional Football League for a cash consideration of £1.75 million per year.

Details on the negotiations have been leaked to the Daily Record newspaper through email negotiations between the league's Head of Partnerships and a Fruity King broker. The talks have been confirmed by a Fruity Kings spokesperson, who said: “It is an opportunity to position our brand as the focal point of the national game and the most prestigious prize in Scotland.”

For their part, the SPFL has not confirmed the negotiations, saying only that it is negotiating with multiple firms and that future negotiations will continue into 2015.