Internet betting firm bwin has announced that they have relaunched its Foxy Bingo brand, giving the mascot and site a more contemporary look.
The updated site also adds 60 new games for players to play, as well as a nicer interface and improved wardrobe for the site's mascot Foxy. The announcement was made via a new marketing campaign, which includes English television personality Joey Essex.
The campaign is being overseen by the advertising agency Tricycle London, whose Creative Director Matt Carter said, “We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox."
Those interested in looking at the Foxy reveal can do so below: