Online betting firm Betdaq has announced that it has extended their sponsorship deals with Doncaster and Royal Windsor racetracks for the upcoming year.
The deal will see Betdaq as being the title sponsor of 70 races taking place from January 9th until December 29th. Betdaq will gain exclusive marketing opportunities as a result of the partnership. The races will reportedly be broadcast into more than 14 million homes in the UK and Ireland.
Commenting on the deal Betdaq Marketing Executive Gail Banim said, ”Horseracing is a major part of the overall business in Betdaq and we are keen to give back to the sport where we can. In the last 12 months we have seen massive increases in our horseracing product and we can attribute a lot of that to the sponsorships that we have at Doncaster and Royal Windsor."