The responsible gambling organization Senet Group has announced the launch of a UK responsible gambling campaign, which sees it partnering with fellow group Gamble Aware.
The Senet Group was founded by mega-gaming firms Paddy Power, Coral Group, Ladbrokes, and William Hill, and the new campaign is dubbed "When the Fun Stops, Stop". The graphic features a yellow banner with black text, making it appear as if it is a caution road sign.
In addition to internet advertising, the Senet Group will launch a TV and radio campaign that will begin in January.
Commenting on the matter Responsible Gambling Trust CEO Marc Etches said, “is a new and important step in the evolution of responsible behaviour among British-based gambling businesses”.