Internet betting firm bwin.party Digital Entertainment has announced that it has signed a deal with Chinese developer Ourgame International Holdings that will allow the firm to use the World Poker Tour brand in twelve Asian countries.
As a part of the deal Ourgame will gain the opportunity to use the logo of WPT in the following countries: Bhutan, Cambodia, China, Hong Kong, Indonesia, Laos, Korea, Nepal, Macau, Malaysia, Taiwan, Thailand, Philippines, and Vietnam. Ourgame and bwin will also coordinate to team up on tournaments and other live events, which will debut next year in the market.
Commenting on the deal WPT President Adam Pliska said, “The World Poker Tour has worked hard to expand its footprint throughout Asian territories over the last few years with much success. A big part of this success was based on our strong working partnership with Ourgame, who established WPT National China at MGM Grand Sanya.”
Ourgame CEO Frank Ng added, “The WPT’s brand and global experience will be a significant asset to us as we expand overseas, and we have every confidence that we will together achieve much more success in Asia.”