Internet betting firm EFBet has announced that it has signed a sponsorship deal with Bulgarian football club Levski Sofia.
As a result of the deal EFBet will be privy to some exclusive marketing opportunities with the club. The sponsorship deal is short term, but has the option to be extended for multiple years. EFBet currently sponsors many other Bulgarian clubs including Lokomotiv Sofia, Slavia, Lokomotiv Plovdiv, Botev Plovdiv, and CKSA Sofia.
Commenting on the deal Levski CEO Konstantin Bazhdekov said, "For the moment, our contract is short, but we are currently calling for it to be three and a half years. Of course the financial parameters will be better. We hope everything to be clear at the beginning of next year. The partnership is beneficial for both sides.”