Australian online sportsbetting firm BetEasy has announced that it has signed an online gaming agreement with land casino group Crown Resorts.
The deal is a lucrative one for the Australian firms, and it appears that BetEasy has beat other bookmakers such as William Hill, TAB, and Sportsbet to the agreement. For their part Crown Resorts has registered a new trademark dubbed Crown Bet, and will see the company expanding their online sportsbetting presence in the country.
BetEasy has been taken over by former Matthew Tripp and his investment team as they purchased the company for around A$10 million in March. The group has been working to rejuvenate the company, signing a sponsorship deal with the AFL and attempting to increase turnover and revenues.