Australian betting group BetEasy has announced that it has signed a sponsorship deal with the Australian Football League, which will see it become the league's official betting and gaming partner.
The deal will begin next year and run for five seasons, and is thought to have a $50 million price tag for BetEasy. As a result of the agreement BetEasy will get exclusive marketing opportunities.
Commenting on the deal BetEasy CEO Matthew Tripp said, “Being 100 per cent Australian owned and operated, we feel BetEasy is a natural partner for Australia’s premier sporting code. The AFL is the benchmark for integrity and professionalism in Australian sport and it’s a privilege to be associated with them.”
AFL General Manager of Commercial Operations Darren Birch added: “A significant aspect of this partnership is the AFL’s capacity to work closely with its official wagering partner, along with other wagering outlets, to uphold the code’s integrity framework. The AFL thanks Tabcorp for its partnership over the past decade throughout a period of great change in the sports wagering industry.”