UK internet betting firm Unibet has announced that it has signed a sponsorship deal that will see it become the headline sponsor of the 2014 British Poker Awards.
The sponsorship will expand Unibet's attempt to become a major player in the UK online poker market, as Britain is the company's fastest growing market.
Unibet will join Poker News, Poker Strategy, and Bluff Magazine as a sponsor of the event.
Commenting on the sponsorship Unibet Head of Poker Operations Martin Stalros said, “The BPA is something we look out for at the start of each year and I think most British players would agree that it’s the most important annual awards we have for poker. It also happens to be the most entertaining, and we’ll be doing our best to make sure that can still be said for at least another year!”